et’s be real for a second. When was the last time you waited 35 days for a package?
Exactly. You didn’t.
If you ordered a hoodie online and it didn’t show up for a month, you’d probably assume you got scammed. You’d be emailing support, asking for a refund, and swearing never to buy from that store again.
So, why do we expect our customers to put up with it?
For years, "Just use AliExpress" was the standard advice for new dropshippers. It was cheap, the catalog was huge, and nobody really cared about shipping times. But the game has changed. We live in an Amazon Prime world now. People panic if their order isn't at their doorstep in 48 hours.
If you are still building your business on the back of 4-week shipping from China, you aren't building a brand. You’re building a customer service nightmare.
The "Where is my order?" Trap
I’ve seen it happen a dozen times. You find a winning product, you run ads, and the sales start rolling in. You feel like a genius.
Then, three weeks later, the emails start. "Where is my stuff?" "Is this a scam?" "I want a refund."
Suddenly, you aren't a business owner anymore; you're a full-time apology writer. PayPal freezes your funds because of the disputes, your Facebook ad account gets flagged for low feedback scores, and your "winning product" becomes a loser.
The Solution: Move the Inventory Closer
The fix isn’t better customer service scripts. The fix is better logistics.
If your customers are in the US, your products need to be in the US. If they are in Europe, your products need to be in Europe.
This is where I shifted my strategy, and frankly, it saved my business. I stopped looking for the cheapest product and started looking for the closest product.
Enter the "Local" Suppliers
There are platforms out there designed specifically to solve this. They connect you with suppliers who hold inventory in the US and EU.
My personal go-to for this is Spocket.
Unlike AliExpress, which is a bit of a Wild West, Spocket filters for suppliers who are actually based in the US and Europe.
Here is the difference it makes:
Shipping Time: Instead of 20-40 days, you are looking at 2-5 days.
Quality: The standards for US/EU manufacturers are generally stricter.
Tracking: You get real tracking numbers that actually update (not those fake ones that get stuck at "Port of Departure" for two weeks).
Is it more expensive?
Sometimes, yes. The base product cost on a US-made item might be a few dollars higher than the penny-items from China.
But you have to look at the math differently.
AliExpress Model: Cheap product + High Refund Rate + Low Repeat Customers = Low Profit.
US/EU Model: Higher cost + Zero Refunds + Happy Customers who buy again = High Profit.
The Bottom Line
You can't compete with Amazon on price. You just can't. But you can compete on curation and brand vibe—provided you don't annoy your customer with month-long wait times.
If you are serious about this, do yourself a favor. Create a free account on Spocket and just browse their catalog. Filter by "Ships from US."
Order a sample for yourself. When it arrives in 3 days, you’ll realize why you can never go back to the slow boat.
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